Imagineering
The term combines two words: imagine and engineering. In other words, Imagineering is an activity at the crossroads of two seemingly distant areas – creativity and engineering. It involves turning fleeting ideas or concepts into spectacular projects. Imagineering is also creating experiences and emotions.
In the beginning, the term Imagineering described an unusual activity combining creativity and imagination with engineering expertise. Today, Imagineering is not only a way of thinking about creating attractive amusement parks, but also a working method for the development of spectacular narrative exhibitions. A successful exhibition is a combination of well-prepared substantive content with impressive design and multimedia setting.
Contemporary audiences have a much greater need for co-participation and involvement in the presented content. Exhibits presented in the museum space may hold the key to the authenticity of the message. We try to tell stories around them and avoid overshadowing them with modern technology.
