Rynek Undreground

Following the traces of European identity of Kraków


The underground complex of the Main Market Square in Kraków, besides being a unique on a European scale archaeological reserve, conceals one of the most impressive exhibitions in Poland – and we boast to be its co-authors. We have provided complete equipment for the Following the traces of European identity of Kraków exhibition of the Historical Museum of the City of Kraków, from the overall visual design to selection and provision of AV equipment as well as multimedia content: presentations, documentaries, interactive educational games and 3D animations.

With an area of more than 4000 m2, this underground exhibition is a multimedia spectacle which, with the aid of modern technology, takes us on an extraordinary journey to the medieval Kraków. The exposition presents not only the vivid history of the city but also links that connected it with the most important centres of trade and culture in medieval Europe.

The implemented project consists of 30 multimedia stations, 6 documentaries displayed in specially adapted cellars under the Cloth Hall, 4 educational games for children, 3D animations, more than 600 three-dimensional scans of historic buildings as well as the first mechanical theatre in Poland, presenting The legend of the bygone Kraków.

The exhibition is enriched with sound effects – recordings of the city noise and the hubbub of bargaining, which allow us to feel the atmosphere of a medieval market better. The interactive exhibition was opened on 24 September 2010. For last 5 years it has been visited by ca. 2 000 000 of visitors.

Project executed by Nolabel Sp. z o.o. in cooperation with the New Amsterdam team.


“The Public Utility and Transportation Infrastructure Office in Kraków confirms that the consortium of companies: (…) completed the task ‘Development of an exhibition within the project: Following the traces of European identity of Kraków – tourist route through the Underground of the Main Market Square’ (…). The implementation works were undertaken in the period of 17 March 2010 to 15 September 2010 and were executed with due diligence”.

Joanna Niedziałkowska
Director of the Public Utility and Transportation Infrastructure Office

In a nutshell

30 multimedia
6 documentaries
2 AR
4 interactive
5 3D
4000 m2
exhibition space
2 mln visitors