Augmented reality

Augmented Reality (AR) is a technology which makes it possible to combine the virtual world with the real one without limitations. Unlike Virtual Reality, AR does not create a complete, new 3D world, but expands and complements the one we know. The virtual elements form a computer-generated filter, which overlaps with the reality.

The world created with Augmented Reality is both interactive and allows for freedom of movement in three dimensions. Usually, the two worlds are a combination of the camera feed image, on top of which 3D graphics are generated in real-time. Information communicated through such simulation is clear and, importantly, very attractive for the recipient.

 Augmented Reality is widely used in medicine, aviation and automotive industries, as well as education, entertainment and marketing. With AR it is possible to create virtual reconstructions of non-existent or destroyed buildings, enrich museum exhibitions by introducing virtual exhibits or supplement information about real objects by providing them with additional content on, for example, the historical background. AR may also facilitate sightseeing by displaying additional signs or names assigned to objects, places or buildings seen on screen.

We have been incorporating AR in our projects since 2009. Our AR apps can be found in the multimedia exhibitions at the Rynek Underground in Kraków, the Castle Hill in Kielce, and soon at the Shipwreck Conservation Centre in Tczew. We use the AR technology not as an end in itself but as a way of telling the story.

We create applications with the Augmented Reality module dedicated for all types of mobile devices.